Thursday, April 13, 2006

Why brilliant card ideas aren't always brilliant


One of my favourite new range ideas came to me in the middle of the night, and excited me so much I got out of bed and started working on it at 4 am. It was for a range which would make us famous and I felt proud yet humble.

It was called " In My World", and would be a surreal exploration of a disturbed mind's revenge fantasies. A daring, original yet thoroughly commercial range of cards which would turn the trade upside down.

I immediately got our favourite illustrator onto it, and before long images of men with baboon's arses, airborne fat people and melting cellphones were flying into my inbox. We did mock-ups of the cards and proudly showed them to everyone we knew.

No-one liked them. And when we sat back to take a closer look at them, neither did we. We quietly put them aside and got on with other things.

" In my World" was never been spoken of again. Until now.

2 Comments:

At 11:55 PM, Blogger Mike said...

Wasn't there some quote about Edison discovering 999 ways 'not' to make a light bulb, before he finally cracked it?

Keep on keeping on.

Oh, and move into the T-Shirt business too.

Nice to see you blogging, will rss it for my feed reader, (TT).

Mike in Scotland.

 
At 3:08 PM, Blogger Bhoyo said...

In My World sounds like one of those demented comic strips, like The Far Side. Not going with it was one of your better ideas.

 

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